Blog Social Media Networking

Social Media can be used by businesses to expand their reach and acquire new customers. By having a larger reach you are increasing your brand awareness and increase web traffic. Many social media platforms also offer insights which allows you to track how popular your brand may be. Social media also allows businesses to share content quicker and for a cheaper price. Especially in this day and age many individuals rely heavily on social media for information. Running ads on these platforms are much more beneficial then it is to run one in a new paper or t.v commercial. The advantage of social media for businesses is that it allows them to connect with their customers in a more efficient and quick way. If the experience by the customer a good one then there is a higher possibility that they will stay loyal to your business. This would also allows businesses to see feedback from customers and then they can see in what way they are lacking and take the steps to improve.
  
The "dark side"  to social media is the issues that arise in regards to privacy. Social media has become part of our daily lives that sometimes we forget about the risks it carries. For business or individuals the worst thing that an happen is to be hacked. A hackers that release content or false information that can damage their reputation in a matter of posts. Social Media also offers individuals a wealth of information in regard to an individual and that could lead to serious consequences like identity theft. As much as social media is helpful you also have to be very careful with what you share.




 

http://www.npr.org/templates/story/story.php?storyId=6522523&sc=emaf
https://www.theatlantic.com/technology/archive/2012/12/facebook-privacy-so-confusing-even-zuckerberg-family-photo-isnt-private/320164/